New Product

Varilux® Comfort Max


Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient's useful vision zone, not just providing the largest area of 20/20 vision (i.e. normal resolution). This approach - often called 20/Happy Vision—goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort. For more information, download the attached sales aid.

New Eyezen™ Start Lenses


These new lenses for single vision wearers adds DualOptim™ technology which provides relief for eye fatigue resulting from use of digital devices. By taking into account the gaze direction of the wearer, the DualOptim™ design uses two optimization points to deliver two different aspheric surfaces for far and near vision. Patients get the right prescription they need for today’s digital lifestyle demands. See the attached brochure and the Eyezen folder in our Document Center for more information.

Transitions® Signature® GEN 8™ Updated Availability


More Transitions Signature Gen 8 products will launch on February 11, 2020. See the Document Center for more information. • Transitions Signature GEN 8 lenses in Style Colors (Sapphire, Amethyst, Amber, Emerald) in Plastic 1.50, Airwear® Polycarbonate and Thin & Lite® 1.67 • Transitions Signature GEN 8 lenses in Graphite Green Plastic 1.50, Airwear Polycarbonate and Thin & Lite 1.67 • Transitions Signature GEN 8 lenses in Thin & Lite® 1.74 in gray and brown



Transitions® Signature® Style Colors and Transitions® XTRActive® Style Mirrors™ open the door to a new, fashion-conscious wearer, who wants to create a unique, personalized look with their lenses and frames while still helping to protect their eyes from UV and Harmful Blue Light.* Visit our Transitions folder in our Document Center for more information.